Holiday Public Service Anouncement

I worked with Alison+Partners to create a holiday Public Service announcement for UL (Underwriters Laboratories) which essentially do consumer safety testing to make sure the appliances and other things in your house work to a specific safety standard. I worked with their non-profit arm UL FSRI (Firefighter Safety Research Institute) which does a lot of public safety messaging around fire and home safety.  

Here’s a video of the actors the character designs were based off of:  https://www.youtube.com/watch?v=_mWFmgQBVIc

And here's a link to how they used it in their social media:

Twitter 1

Twitter 2

Instagram 1

Instagram 2

Here's a step by step of each deadline that I sent during the 3 week process. if you double click each gallery it will give you more information about each image.

Shannon Parayil

shannon.parayil@gmail.com

206.619.1170